For toy brands ready to own the future of marketing...

Your customers — kids and parents — are on YouTube right now. They’re watching, discovering, and deciding what to buy. At Magix, we help toy brands take control of that space. We don’t rent attention through ads or influencer slots. We create it by building YouTube channels that transform your products into characters, stories, and worlds your audience chooses to spend time with. Every view is more than exposure. It’s connection. It’s brand loyalty in the making.

Youtube partner Services

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Why YouTube, Why Now?

With over 2 billion watch hours per day YouTube has emerged as the no.1 streaming platform for kids. With a model evolving around creator-centric, independent productions that young audiences are choosing to watch – brands now have the chance to bypass legacy media gatekeepers and own their content, output and audience.

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From concept development to content production, distribution, and sustained brand growth — we transform consumer products into compelling entertainment properties. As a digital-first partner, our mission is to help the world’s leading brands build enduring IP suited to the new media era.