A YouTube Studio for Toys
At Magix, we transform brand marketing through innovative content strategies. As traditional ads lose impact, audience engagement on social media and streaming platforms continues to rise. We harness this shift by creating and distributing compelling IP, driving brand exposure, audience engagement and revenue diversification.
Concept Development
We turn toy brands into stories. From initial ideas to detailed show bibles and character designs, we develop concepts that are ready to become compelling, kid-friendly entertainment IP on YouTube.
Production
Full-service animation production tailored for YouTube. Cost-efficient, high-quality, and designed for repeatable short-form episodes that entertain kids while building demand for your brand.
YouTube-first Strategy
We design strategy around how kids actually watch. Audience development, content calendars, and optimisation plans built specifically for YouTube's unique ecosystem.
Branded Entertainment
We create content that sells without selling. Episodic, character-driven storytelling that entertains kids while embedding your brand naturally - building lasting demand and true audience loyalty.
Channel Management
End-to-end YouTube channel services. Publishing, metadata, audience engagement, analytics, and ongoing optimisation to grow subscribers, views, and brand recognition.
IP Agency
Go beyond content. We help turn your YouTube series into an ownable brand with merchandising, licensing, and partnership strategies that take your IP from screen to shelf.