Branded Entertainment with Magix

Branded entertainment is creative marketing produced by brands that value audience connection over impressions. Unlike traditional ads, we entertain, inspire and inform while organically integrating brand at the centre of a narrative.

McLaren Minis

Development Concept

Virgin Adventurers

Development Concept

MotoGP

Development Concept

  • Narrative driven

    A strong storyline or format that audiences enjoy independent of its brand, product or service affiliation.

  • Audience first

    Content is designed to deliver genuine value. Entertainment, education, or inspiration; before any brand message.

  • Evergreen

    Often part of a series or franchise, generating repeat viewership and building loyalty over time.

  • Platform native

    Adapted to the platform where it lives; YouTube, streaming, or social. Optimised for the nuances of each medium.

Where Magix Comes In

Magix exists to enable brands to become storytellers, taking ownership of their media output. We develop, produce and distribute brand funded IP that stands alongside professional media on a global stage.

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