Branded Entertainment with Magix

Branded entertainment is content created by brands that prioritises storytelling and audience engagement over direct advertising. Unlike traditional ads, these pieces are designed to entertain, inspire or inform while organically integrating the brand at the centre of the narrative. The primary goal is to build a deeper emotional connection with audiences by sharing values, experiences or culture rather than delivering a hard sales pitch.

  • Narrative driven

    A strong storyline or format that audiences enjoy independent of its brand, product or service affiliation.

  • Audience first

    Content is designed to deliver genuine value. Be it entertainment, education, or inspiration; before any brand message.

  • Evergreen

    Often part of a series or franchise, generating repeat viewership and building loyalty over time.

  • Platform native

    Adapted to the platform where it lives; YouTube, streaming, podcasts or social, optimised for the nuances of each medium.

How Branded Entertainment Differs from Traditional Brand Content?

“Branded content” is a broad term covering anything a brand produces, from ads and social posts to blogs and product videos. Branded entertainment is very different in numerous ways, mainly by adopting a studio mindset (as a brand) with subtle advertising, removing overt marketing entirely, which data suggests consumers are fatigued by. Beneath are the key differentiators...

Purpose

Branded content focuses on communicating product benefits or prompting immediate action. Branded entertainment focuses on building audience loyalty through entertainment value, which intern converts.

Tone

Branded content can be overtly promotional, whereas branded entertainment avoids direct selling, letting the brand’s values and personality come through subtly converting to better effect.

Lifecycle

Branded content is typically campaign-based with topical or budget oriented cycles. Branded entertainment is built as an ongoing series or show, designed to grow an audience over months or years as an evergreen asset.

Metrics

Success is gauged by engagement metrics such as; views, watch time, community growth and return rate rather than more common marketing metrics such as conversion, click-thru.

Ownership

Branded content often replies upon another media proprietors audience and creative direction. With branded entertainment, the brand own the content which becomes a key asset to brand strategy and revenue.

Where Magix Comes In

Magix exists to help the brands of tomorrow become storytellers and own their media output. As a digital-first studio, we develop, produce and distribute branded entertainment that stands alongside professional media on a global stage, converting to a better standard than taditional advertising.

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