As a child visiting Disney, our founder, Jack, wasn’t just captivated by the characters. He was drawn in by the operations behind the magic.

Before Magix had a name, it existed in Jack’s plan. He wasn’t searching for a product - he was scouting the next big media wave.

The insight became undeniable: brands were pouring money into restrictive campaigns and ignoring what young audiences were actually engaging with; YouTube.

This phase of the journey involved partnering creatives across YouTube, Production & AI - along with experienced minds from mainstream entertainment who aligned with Jack's vision.

Magix now produces serialised content ecosystems and channel programmes that drive sustained brand discovery and growth, not fleeting campaign metrics.

Magix is on a mission to become the home of YouTube-first branded entertainment and a leading Ai studio. The partner the world’s leading brands trust to build, scale and evolve their media strategies.