YouTube is the New Broadcast

YouTube is the primary destination of video entertainment for this generation, and the most viewed streaming platform on TV sets. Viewers don’t come for ads. They come for stories, formats, and channels that entertain. The brands that understand this are building owned content and going direct to their audience already.

  • Evergreen

    Content doesn’t disappear after a media flight. Videos continue to earn views, data, and relevance for years.

  • Trusted

    YouTube is known and trusted globally. Viewers choose what to watch, when to watch it, and who to subscribe to.

  • Discoverable

    YouTube functions as both an entertainment platform, but also the world’s second-largest search engine (after Google).

  • Scalable

    Formats can grow from single videos into repeatable series, franchises, and brand worlds.

  • Commercial

    YouTube supports additional monetisation such as ad-revenue, licensing and partnerships for brand media.

1Billion

Watch hours every single day

2.7Billion

Active monthly users globally.

2nd

Most visited website in the world

70Billion

Shorts viewed every single day

69Million

Creators on the platform

"Magix exists to help brands operate like broadcasters on YouTube and across social. We don’t do YouTube Ads - our strategies work to greater effect. A partner for the future who understands brand-owned media & distribution."

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