Jack Persey Takes Branded Entertainment to the Skies: Virgin Group Talks New Creative Media

Magix Group has taken another step forward in the fast rising branded entertainment sector, following recent discussions with Virgin Group around branded entertainment, family audiences and the future of creative marketing.

The conversation follows a period of focused outreach led by Jack Persey, Founder and Head of Company for Magix Group, who has been positioning the company as a digital first studio for brands looking to move beyond traditional advertising. With Magix building its proposition around character led IP, YouTube native storytelling and scripted entertainment formats, Virgin represented a natural target for the company’s next stage of growth.

Persey’s route to the meeting was built on a clear strategic belief: brands with strong values, customer loyalty and experiential reach are increasingly well placed to become entertainment producers in their own right. Rather than approaching Virgin with a one off campaign idea, Magix developed a wider strategic proposal around how branded entertainment could support awareness, affinity and long term customer connection.

The pitch was presented to Virgin Group leadership in May 2026, with the discussion centred on how entertainment-led strategies can help brands build deeper relationships with future audiences. The proposal explored the opportunity for Virgin to make travel even more epic through original storytelling (creative details confidential as conversations continue).

Magix’s presentation focused on the commercial and strategic role of branded entertainment, including how family viewing behaviour, digital discovery and character led storytelling can create new forms of brand engagement. The company also outlined its own position as a lean creative studio built to develop brand led IP with entertainment value, commercial discipline and scalable production thinking.

For Persey, the meeting represents a significant milestone in Magix’s development. Securing an audience with Virgin Group reflects the growing relevance of the company’s proposition and the wider market shift towards brands owning entertainment assets rather than relying solely on paid media.

No formal partnership has been announced at this stage. Discussions between Magix Group leadership and Virgin Group leadership remain ongoing, with both sides continuing to explore the potential for future collaboration in new creative media, branded entertainment and family focused storytelling.