How to Make a YouTubeKids Channel in 2025

Jack Persey

In today’s digitally driven economy, the way product-led brands get discovered has shifted. YouTubeKids has thrown a spanner in the work for legacy media and given a golden ticket to brands looking to move with the times. Nowhere is this more evident than in the toy industry. The days of shows launched through traditional broadcasters or the big film studios are fading. They now have new and highly charged competition. The next generation of global entertainment franchises is starting somewhere else entirely... YouTubeKids

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YouTube Vs. YouTubeKids

Disclaimer: forget every preconception you have about youtube - from 'YouTuber's' to creator led content. The focus of this blog is streamer-style entertainment franchises. With over 2 billion monthly active users (which makes it the second largest search engine in the world after Google). YouTube has become more than just a video platform for pranksters and 'vloggers'. It's now the launchpad for brand-led (& owned) evergreen entertainment assets. For toy companies, YouTubeKids it’s the new frontline for discovery, engagement, and commerce. Believe me, this isn't waffle - it's backed by data and shifting consumer trends that are starting on YouTubeKids.

 

It’s no longer theoretical. Today’s fastest growing and most profitable kids' brands were born on-screen, not in stores:

  • Gabby’s Dollhouse — started as a digital-first content brand before going global with licensing and retail.
  • Blippi — one man, one orange bowtie, and now a multi-million dollar empire.
  • Cocomelon — The most subscribed YouTube channel with billions of views by preschoolers around the world.

These brands didn’t rely on traditional ads, $100+ million launch campaigns or a studio executives approval. Nope, they built audiences through YouTubeKids and understanding consumer trends, the importance of building fandom to convert and having a consistent strategy towards entertainment as a brand property.

 

YouTubes Edge for Launching a Brand-Centred Series?

  • Massive Reach: Over 2B users a month. 84% of children aged 2–12 use YouTube as their primary entertainment source & 95% of this content is co-viewed with a parent (it's strategic placement on multiple steroids).
  • Social + Streaming in One: YouTubeKids blends short-form discovery, long-form storytelling and an algorithm that blends social media with streaming - something Netflix and TikTok can’t match or replicate in future.
  • A Fair Playing Field: Good content wins - even for indie creators and startups. You don’t need huge budgets, just a strong concept and consistency. A $25,000 per month allocation of your marketing budget would be plenty to get started - quite different from the $millions spent on legacy studio IP's...

 

Franchise Potential...

The development of a digital eco-system doesn't just stop with entertainment though. Once a channel gains serious traction with an audience who aren't just casual viewers but mega-fans, it’s ready for licensing, OTT distribution, gaming, merchandise, and other creative methods of driving revenue.

 

YouTube as a Content-First Commerce Engine.

The approach discussed in this blog is what we at Magix implement as part of our branded entertainment playbook. It's a long-term approach where video is more than just content marketing. It becomes a core element of your brand’s long-term strategy - bringing a greater value offering to your customer base. (quite literally a win, win - marketing benefits + brand asset with license potential).

 

So, is YouTube the new Disney? In short, yes - and more. It’s open-access, data-driven and designed for the next generation of digital-native kids and parents. For toy companies ready to think bigger, beyond seasonal marketing and aisle end-caps, YouTube is no longer a luxury It’s the starting line for your next franchise & your solution for staying ahead of competitions.

 

Build for the Future with Magix

At Magix Entertainment, we’re about more than most digital marketing services. We make budgets work harder and more effectively than your typical marketing companies. We offer a holisitc approach taking brands onto YouTubeTV and YouTubeKids, from production to distribution and packaging your investment for licensing to OTT platforms. We're here to impact B2B marketing and get brands, a better deal.

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