My name’s Jack, and I’m the founder of Magix. We operate across two verticals: marketing and studio production. Which, as it turns out, puts us in dangerous territory. The creatives are taking over. Almost daily, my phone rings with one of my (wonderful) team members declaring, “Jack, I’ve got this amazing idea for a YouTube IP. Can’t we just start on it now?” Wouldn’t that be nice... The reality is they’re paid to work on brilliant projects for our brand partners. Not to vanish down a rabbit hole of passion projects (however good they might be). But they’re persistent. They argue it would be light work alongside their existing duties, and then they quote me back to myself: “Media culture is changing, and Magix will be at the forefront of that.” Touché. Back against the wall. They were right. (Not that I’ll tell them, or share this page with them)

So here we are. Magix is now seeking partners for a select few in-house IP concepts my team swears are sure-winners. I’ll be posting them all here in due course, if you're up for involvement get in touch using the WhatsApp button to the left of your screen.

Bo&Box [YouTube-led Animation Ages 3+]

Bo & Box is a YouTube-led preschool IP built specifically for where the young audience is paying attention. Kids aged 2–12 are spending more time on YouTube than on traditional TV, making it the most valuable platform for building early engagement and brand recognition.

We are entering this space with a content format optimised for YouTube’s algorithms and viewing habits: short-form episodic storytelling (10 x 8-minute episodes), instantly recognisable characters, high click-through appeal, and strong repeat-view potential.

While the platform focus is commercial, the creative is the hook — a relatable duo, Bo and his AI-powered sidekick Box, delivering fun DIY adventures that encourage creativity and teamwork, all packaged in a visual style proven to resonate with a young viewers and families.

Creative Concept → CLICK HERE

Brand Pack → CLICK HERE

Pilot Script [draft] → CLICK HERE

We are seeking investment to fund the production, marketing, and pilot series launch pipeline for Bo&Box.

Funding Required: $100k [40% Stake]

Why Now?

In 2025 kids are shifting to YouTube for their favourite shows, Bo&Box is strategically positioned to capture and retain this audience from launch, capitalising on a cultural shift in where kids consume content.

Expected Return Source:

  • YouTube monetisation (ads, sponsorships, premium content)
  • Licensing & merchandise (toys, building kits, publishing)

The information contained on this page only provides a vague overview of this IP, if you wish to enquire for more information relating to a joint venture, please email; jack@magixentertainment.com