At Magix, we're big on research. In the ever-evolving entertainment landscape, new IP and trends emerge rapidly. Our dedicated approach to data-driven action guides our innovative strategies, all of our in-house research studies can be found on this page.

Research Papers

The 3 Year Rise: YouTube's Takeover of Kids Streaming

A 10-page evaluation of the YouTube landscape over the past three years. From streamers to independent studios - winning is happening across the board.

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Branded Entertainment: An Opportunity for Toy Brands

A 21-page case study on digital branding in the toy industry, featuring competitor insights and data-driven strategies for leveraging new media to grow brand awareness and revenue.

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YouTube: A Streamer for Toy Brands to Launch Owned IP

This report examines how YouTube can serve as a strategic platform for launching intellectual property (IP) tied to established toy brands and product lines, backed by verified data and industry insights.

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